Marketing on Youtube is a popular option because of the website’s heavy traffic and easy to use interface. You can create affordable videos that showcase your brand message and upload them to your own Youtube channel to reach millions of people. However, for all that you achieve, you can also completely waste your time by falling into some common Youtube marketing traps. Avoid these common online video marketing mistakes to give your campaign the best shot at success.
Blank Channel
Your Youtube channel should not be dull and lifeless. It needs to stick out from the thousands of other channels on the website. Customize the channel by using different colors, your brand logo and a description of your business. While you don’t want a channel that’s too “busy” or unappealing to look at, you do want it to be immediately recognizable as belonging to your brand as soon as viewers hit the webpage.
Poor Video
Your videos don’t have to look like Hollywood blockbusters, but the content should have a professional and clean look and feel to viewers. If your videos are shoddy with poor lighting or audio, for example, viewers may see your brand as financially strapped or unprofessional. Make sure your videos are easy on the eyes and have clear audio. Don’t post videos with amateur marks, such as your subject forgetting lines or paging through the script on camera.
Don’t Make Commercials
While your goal is to connect with customers and sell your product or service, your videos shouldn’t bring that across as the primary message. People don’t go to Youtube to watch television ads. If your video content is blatantly pitching your brand, you’ll lose your audience fast.
Make videos that relate to your brand but offer something to the viewer. For example, a cell phone company could make instructional videos about how to use some of the phone models they sell. The subject relates to their brand while giving the viewers information they’re looking for. It also gives the cell phone company a chance to show off the professional knowledge of its staff.
End your videos with a call to action to encourage customers to use your service after you’ve already provided them with something useful. Insert relevant business links into the video’s Youtube description and at the very end to give the viewers immediate access to your product or service.